What does it really mean to understand who your customer is and how best to talk to their experiences. This course is all about getting into the heads of your most valuable customers and uncovering the leanest ways to convert them. We’re talking mining data and turning that into an actionable plan to increase sales. 

What you'll learn:

• Introduce the basics of customer psychology: understand who you are selling to and how to talk to them to add value.
• Learn how to get into the heads of your most important customers, so you can target them with the right messaging on the right channels.
• Tired of googling “customer persona templates”? You’ll learn how to build a customer interview that actually gets you the insights you need to build your growth marketing strategy (+ a number of super helpful resources!)
• Learn how to build your user personas. These personas will serve as the foundation for your content marketing, ad strategy, SEO and email marketing strategy.

Oh, and there is more:

Here’s what’s included with your customer psychology course:

• Six key lessons to build your confidence and skill sets in customer psychology.
• Toolkits, downloadable checklists, and walkthroughs to help you easily apply your learnings.
• 12 month access to all materials and new courses with member preferred pricing.
• Invitations to exclusive Growclass events, networking gatherings, introductions to job opportunities and more. 
• Unlock our resource hub; a centralised, jam-packed home to frameworks, workshops and webinars, ebooks, decks and more.